Hello, this is MariTabi 👋 This time, I visited YOAJUNG Shin-Okubo, a Korean frozen yogurt shop that has been all over social media since its opening in August 2025. YOAJUNG is not just popular in Korea; it has expanded globally. Thanks to Korean idols sharing it on SNS, the shop has become a must-visit spot for fans. Some people even visit specifically to order the same custom toppings as their favorite idols.
So, I decided to see what the hype around YOAJUNG frozen yogurt in Shin-Okubo is really all about.
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Basic Info: YOAJUNG Shin-Okubo • Shop name: YOAJUNG Shin-OkuboAddress: 1-16-24 Okubo, Shinjuku-ku, Tokyo (Rakuen Shokuhin Building 101)Area: Shin-Okubo (Tokyo’s Koreatown)Style: Takeaway onlyOpened: August 2025Price range: Around ¥1,500–¥2,000, depending on your customization
Staying connected in Tokyo Shin-Okubo can get busy and Google Maps is a must.
Why YOAJUNG Is So Popular ①First of all, the texture is completely different from what many people imagine when they think of “yogurt”. Shin-Okubo itself is known as Tokyo’s Koreatown, making it the perfect place for Korean dessert trends to shine. YOAJUNG offers a high level of customization , which makes every visit feel personal and fun.
How to Order: Easy and Custom-Friendly When you arrive, you’ll receive a menu sheet. After that, you place your order using a tablet inside the shop.
How it works Choose your size A single portion or a larger size to share.
Add toppings A wide variety of fruits, cereals, and sauces are available.
Not sure what to choose? Go for a “combo” menu, where toppings are already perfectly matched.
Popular topping tip: comb honey (honeycomb) is actually the most popular topping in Korea . It’s definitely on my list for next time!
What I Ordered (About ¥1,700) This time, I went for a fruit-heavy custom: Frozen yogurt
Taste & Texture: Rich, Creamy, and Surprising Honestly, my first thought was: “Is this really yogurt?” The texture completely surprised me. It’s very thick and creamy, almost like ice cream mixed with fresh cream. There’s very little wateriness, which makes it feel rich and indulgent.
The sourness is mild, so when you add honey, it turns into a proper dessert rather than just a light snack. The fresh fruit adds brightness, and thanks to that balance, I enjoyed every spoonful until the end. Even a single portion feels very filling. After finishing it, I didn’t feel the need for any other sweets at all!
Visiting in Winter & Crowd Tips Season I visited in winter, but it didn’t feel too cold. Because the yogurt is so dense, it melts slowly , which actually makes winter a great time to visit. That said, I can already imagine how perfect this would be in summer.
Crowds Around 12:00 on a Saturday, there was only one group waiting. However, after I ordered, a queue of about six groups quickly formed.
Portion size Very filling . If you’re planning on food hopping in Shin-Okubo, make this your main dessert stop.
Planning your Tokyo trip? Check a Tokyo food guide!
Final Thoughts: Is YOAJUNG Worth It? YOAJUNG Shin-Okubo is perfect for people who:Want to try Korea’s latest dessert trends.
It’s not cheap, but the quality, taste, and satisfaction level fully justify the price. If you’re looking for a trendy dessert in Tokyo, YOAJUNG frozen yogurt in Shin-Okubo is definitely worth a try.
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