Whenever I’m in Atami and debating where to have lunch, I somehow always end up walking towards Isomaru. This branch sits on Nakamise Street, a small shopping arcade right by Atami Station, and it has become one of my go-to spots for a quick but genuinely good sushi meal.
Compared with the busier Heiwa-dōri branch just around the corner, the Nakamise Street location feels calmer, less touristy, and perfect for a casual drop-in lunch. If you’re searching for a fresh, great-value Atami Isomaru lunch, this is the branch I’d recommend first.
Basic Info
The shop is tiny, so parties of three or more will almost always be separated. If you’re eating as a group, the Heiwa-dōri branch (which is larger and has more tables) is the better option.
How busy does it get?

I arrived just before noon and already found a small queue outside. My wait was around 20 minutes, which seems fairly typical. If you want to minimize the wait:
• Aim for opening time (11:00), or
• Visit after the main lunch rush (around 13:30)
What I Ordered: Isomaru Nigiri Set (1,230 JPY)

This is the shop’s classic lunch set and offers brilliant value for the quality. It comes with tuna, salmon, squid, white fish and a few extra pieces depending on the day.
Highlights

• Tuna: Soft and flavorful, with a clean, fresh finish
• White fish: Crisp texture and a lovely light sweetness
• Uni (sea urchin): creamy, rich and with no bitterness at all. The quality is impressive for the price point.
This combination of freshness and excellent value is exactly why I keep returning every time I travel to Atami. For a busy tourist town, prices here are very reasonable.
The menu also features seasonal local fish and small dishes that pair well with sake, so coming back for dinner is also a great choice.
Stay just minutes from Isomaru at this charming hotel.
Inside the Nakamise Branch

The interior is compact and cozy, with a calm atmosphere that suits solo travelers and couples.
• Counter seats let you watch the sushi being made right in front of you.
• Tables are mainly for two, ideal for a quick meal.
• Service is fast, efficient and friendly — very typical of a well-run local spot.
Because everything is close together, the space feels relaxed rather than touristy. And for a short stop during a busy travel itinerary, this convenience is perfect.
Final Thoughts: A Reliable Sushi Stop in Atami
If you want a fresh, affordable and stress-free sushi lunch near Atami Station, Isomaru’s Nakamise Street branch is hard to beat.
1. Steps from the station
2. Great value for quality
3. Calm atmosphere compared with nearby restaurants
Whether it’s your first visit to Atami or you’re a repeat traveller (like me), this is a spot you can rely on for a satisfying meal. If you’re searching online for the best Atami Isomaru lunch, this little branch definitely deserves a place on your list.
If you like seafood by the coast in Atami, you might also love exploring Odawara’s charming streets and local delicacies.



Comments